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Ecto Cooler is an orange-tangerine (noted as citrus on previous version) flavored, green colored drink by Hi-C.

History

In 1989, HI-C released a new flavor fruit drink featuring a image of Slimer from The Real Ghostbusters called "Ecto Cooler". It was a repurpose of a Hi-C's “Citrus Cooler”, which had been around since the 60's. It is notable that Ecto Cooler was made in light of Ghostbusters II, which was in theaters when released. The drink did surprisingly well in some markets and continued way beyond The Real Ghostbusters run. Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin' Orange Tangergreen.[1] Slimer was replaced on the packaging by a similar-looking blob of lips.[2] The product was still noted as ecto cool on many store receipts.[2] During the Shoutin' Orange Tangergreen era the formula was changed along with the rest of the line of HI-C drinks to a "Won't Stain" formula. While it didn't taste any different, it did change to a yellowish green.[2]

In 2006, Shoutin' Orange Tangergreen was renamed Crazy Citrus Cooler.[1]In 2007, Crazy Citrus Cooler was discontinued.[1]

Relaunch in 2016

On September 15, 2015, Coca-Cola filed to renew the Ecto Cooler trademark. [3] Then appearing on eBay on February 18, 2016 was a prototype can. The new can did not feature the iconic Slimer, but notes the 2016 film and has a green slime motif.

On April 25, 2016, it was announced Ecto Cooler would be available for a limited time beginning on May 30. It will be sold in packs of 6-ounce juice boxes or 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold. There will be a contest held up until May 30. Fans can enter for a chance to win it before it is available for purchase. Fans were instructed follow @Ectocooler on Twitter and Ecto Cooler on Facebook. [4] It will be sold exclusively in the United States of America. [5]

On May 30, 2016, it was reported ads for Ecto Cooler were seen in a movie theater. [6]

On November 2, 2016, it was announced that Ecto Cooler was going to be discontinued by December 2016.[7]

Used for Promotion in 2021

On October 31, 2021, it was reported Ecto Cooler was being used at a Sony-Pictures/Firefly promotional event for Ghostbusters: Afterlife in New York and Los Angeles. A rotating advertisement depicted the Mini-Pufts and the original Ecto Cooler.[8]

On November 11, 2021, official accounts on both Twitter and Instagram under the handle of @DrinkHiC were created. The banner image promotes Afterlife.[9]

On November 14, 2021, Hi-C's social media asked fans to share their love and posted an old 1989 clip ending with a new promo of Mini-Pufts with a 12 oz bottle but clarified it won't be for sale.[10]

On November 15, 2021, Ecto Cooler 12 oz bottles were handed out during the New York premiere of Ghostbusters: Afterlife.

Trivia

External links

References


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Newspaper Clippings

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Secondary Canon

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