To read about Ecto Cooler, please go here.
Hi-C is a brand of fruit drinks produced by Coca-Cola. In 2016, they did another limited run of Ecto Cooler for the Ghostbusters (2016 Movie).
History[]
In the fall of 1987 Hi-C did a Halloween promotion, offering free foil The Real Ghostbusters bags for purchases of HI-C products. The promotions tie-in bags were made by fellow licensee Carrousel Products.
In the spring of 1989, Hi-C printed on their drink products the "Ghostbusters II Radio Backpack" which was for a instant win item. This promotion was before Ecto Cooler was released.
August 1989 saw the launch of Ecto Cooler, which was a rebranding of Citrus Cooler. There was a Television commercial and ad campaign launched in August/September as well.
Along with Ecto Cooler's launch, a The Real Ghostbusters Pop-up Watch promotion was also done.
In February 2016 a Ecto Cooler can prototype sourced revealing that Ecto Cooler was coming back as part of the promotion of Ghostbusters (2016 Movie).
Promotions[]
Ghostbusters II Radio Backpack[]
Text copied from back of a large (46 oz) can:
Win A Ghostbusters II Radio Backpack - Instantly! 500 Lucky Winners! Check the Instant-Win square inside this label.
- Instant winners receive a Ghostbusters II Radio Backpack with these dynamite features:
- durable, weatherproof construction great for carrying school books and gym clothes.
- am/fm radio with tuning and volume controls. Don't leave the music at home.
- sportstyle headphones and 4 'AA' batteries included.
- water resisstant speaker and adjustable straps.
Just look for the Instant-Win square inside this label for your chance to win a Ghostbusters II Radio Backpack. Any specially-marked Hi-C Fruit Drink 9-pack or 46 oz. can gives you a chance to win -Instantly!
Ecto Cooler[]
- See Ecto Cooler.
The Real Ghostbusters Pop-Up Watch[]
Text copied from back of a large (46 oz) can:
Win A Real Ghostbusters Watch - Instantly! 1000 Lucky Winners! Check the Instant-Win square inside label.
- Instant winners may choose one of these super-cool watches featuring Hollywood's hottest ghosts:
- The Slimer Watch
- The Real Ghostbusters Logo Watch
- The Stay-Puft Marshmallow Man Watch
- They're outrageous - and a scream to wear! And look at all these dynamite features:
- A pop-up ghostly face that reveals a 5-function display
- Clear crystal readout protector
- Adjustable, brightly colored strap
- Long-life battery
- A full one-year warranty
Just look for the Instant-Win square inside this label for your chance to win a Real Ghostbusters Pop-Up Watch. Any specially-marked Hi-C Fruit Drink 9-pack or 46 oz. can gives you a chance to win!
Trivia[]
- Ecto Cooler began as a simple relabel of Citrus Cooler that had been around since the sixties.
External Links[]
- Bobby_80s (on Instagram), website of "Ghostbusters II Radio Backpack" image provider Robert Maxwell Barbieri.
Gallery[]
The Ghostbusters II Radio Backpack image provided by collector Robert Maxwell Barbieri of Bobby_80s (on Instagram).