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Ghostbusters advertising started in March of 1984.

Developments

Trailer

For trailers, TV spots, clips, please see Ghostbusters Movie Trailers

Traditional

Print

Television

Talk Show

Morning Show

Telephone Promotion

After the film came out in theaters, Ivan Reitman got an idea to help keep the phenomenon going. Taking a 'junk buy' cross-country on late-night TV and running the commercial just as it appeared in the film only with the superimposed phone number changed to an 800 number, 1-800-654-1984. People could call in and get an answering machine with message from Dan Aykroyd and Bill Murray.[1][2]

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1. Audio Transcription
  • Dan: Hi. This is Dan Aykroyd.
  • Bill: And this is Bill Murray
  • Dan: You've reached the office of Ghostbusters. Unfortunately, we can't speak with you now. We're on a call.
  • Bill: We've got a very difficult assignment. There's a possible infestation backstage at the show 'La Femme Des Paris' at the Waverly Theater in Times Square.
  • Dan: We're bringing all of our equipment into the girls' dressing room now. We're doing a complete sweep. Could take a couple of weeks.
  • Bill: I think it's probably in Brigitte's dressing room. Don't you, Dan?
  • Dan: Well, I don't know. Fifi was looking a little pale and green. She looked like she's, you know, gone through a shock. I'm going to check that out personally. Uh, see if she, uh, you know, can respond to some of our equipment. Uh, I'll hook her up for a couple of hours and see what happens.
  • Bill: Well, I don't want to leave Brigitte alone 'cause she said she's new to the city and she really doesn't have anyone to turn to.
  • Dan: Well, even if we don't find any ghosts, though, we'll take these babes out on dates and who knows?
  • Bill: Well, why don't you go see the Ghostbusters movie. We'll be back in this... what, like Tuesday? Wednesday?
  • Dan: I guess so. It depends on the girls' schedule.
  • Bill: Umm, umm.
Ghostbusters1984PhoneMessageBillMurrayDanAykroyd

Conventions

  • In March of 1984, Dan Aykroyd and Bill Murray did a promo video for ShoWest convention.

References

  1. Shay, Don (November 1985). Making Ghostbusters, p. 47 annotation. New York Zoetrope, New York NY USA, ISBN 0918432685. Michael Gross says: "After the film was out and doing well -- just to keep the phenomenon going -- Ivan came up with the idea of taking a 'junk buy' cross-country on late-night TV and running the commercial just as it appeared in the film, only with the superimposed phone number changed to an 800 number. Then people would call it and get an answering machine with Danny's and Bill's voice saying: 'Hi, we're the Ghostbusters. We're not in right now -- we're out catching ghosts...' Well, they did that, and they got a thousand calls per hour, 24-hours-a-day for six weeks."
  2. Southland Ghostbusters Facebook "1984 Ghostbusters Hotline audio recording" 1/24/2020

Gallery

Images

Posters

Promotional Images

Print Articles

Television

Conventions

ShoWest convention 1984

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