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Stay Puft Marshmallows are a fictional food in the Ghostbusters franchise. Their mascot is the Stay Puft Marshmallow Man.

Canonicity

Stay Puft Marshmallows in the Primary Canon is developed from Ghostbusters (1984) and Ghostbusters: Afterlife. In Ghostbusters: The Video Game (Realistic Versions), a Secondary Canon, Ghostbusters (1984) and Ghostbusters II pre-date the game, Ghostbusters: Afterlife conflicts with the game. Stay Puft Marshmallows (prime) appears in the IDW Comic Series, a Secondary Canon, which follows Ghostbusters (1984) and Ghostbusters II, also includes some elements from Ghostbusters: The Video Game (Realistic Versions) and Ghostbusters: The Video Game (Stylized Versions); as well as being canon to Tobin's Spirit Guide (Insight Editions). Stay Puft Marshmallows in The Real Ghostbusters, which follows Ghostbusters (1984) and later Ghostbusters II to an extent, is deemed a Tertiary Canon. Stay Puft Marshmallows appears in 88MPH Comics, which follows Ghostbusters (1984), is deemed a Tertiary Canon. Stay Puft Marshmallows is referenced in Ghostbusters: Sanctum of Slime video game, deemed a Tertiary Canon, follows Ghostbusters (1984) and Ghostbusters II.

History

Primary Canon History

Before Ghostbusters (1984)

Some time during Ray Stantz's youth, he roasted Stay Puft Marshmallows at Camp Waconda and it remained his most fondest childhood memory.

Ghostbusters (1984)

In 1984, when Dana Barrett first encountered Zuul, her abandoned groceries included a bag of the marshmallows and some time later, a sign advertising them was seen on the side of a building near the Firehouse when the Storage facility exploded.

Before Ghostbusters: Afterlife

At some point in time, a Stay Puft Marshmallows mural was painted on the side of a building in Summerville next to the Summerville County Sheriff's Department.

Ghostbusters: Afterlife

In June 2021, the night after releasing Vinz Clortho by accident, Gary Grooberson went at the local Walmart and got a Baskin-Robbins Jamoca ice cream and a bottle of blue velvet frosting. He walked past the shelves stocked with Stay Puft Marshmallows. Unbeknownst to him, a manifestation of Gozer took place. One of the 10 ounce bags started moving on the shelf like something was in it. Gary doubled back and stared at the bag. To his shock, a Mini-Puft tore a hole and came out of the bag. It yawned and rubbed its eyes. It saw Gary, smiled, and stepped forward but it fell off the bag and landed on its face. It bit Grooberson's finger then tons more Mini-Pufts emerged from the other bags. About two days later, Trevor Spengler drove Phoebe Spengler and Podcast in Ecto-1 to the Shandor Mining Company. He drove past the Stay Puft Marshmallows mural on the side of the building, now a liquor store.

Secondary Canon History

IDW Comics

After the Ghost of Christmas Past transports the Ghostbusters and Woodrow Wainwright Fraser III to Camp Waconda, they witness a young Ray with his parents roasting Stay Puft Marshmallows. Ray also appears to keep a bag on his nightstand in the Firehouse sleeping quarters. Some marshmallows are present in the apartment where Janine Melnitz's team's first bust took place. Dana also still keeps a bag in her kitchen.

Tertiarary Canon History

88MPH Comics

In 1994, before a doomed graduate college experiment, Ray consumed Stay Puft Marshmallows with Michael Draverhaven outside the John F. Kennedy International Airport.

IDW Comics

Ghostusters: Deviations

In an alternate timeline in 1984, the Ghostbusters chose not to cross the streams. 31 days later, they agreed to help Gozer get back to its home dimension and thus lose its new Destructor Form. After they recruited Tempore Ruga to send Gozer back in time, the timeline corrected itself. The Ghostbusters returned to the Firehouse with Dana and Louis. Ray didn't know why but he admitted to having a powerful craving for Stay Puft Marshmallows. He asked if anyone wanted to roast some. Peter agreed to it.

Trivia

Ghostbusters (1984) Trivia

  • The "Stays Puft, Even When Toasted" slogan for Stay Puft Marshmallows originated in the original script.[1]
  • An expanded version of the street near the Firehouse was rendered in matte painting form by Matthew Yuricich. This included the Stay Puft Marshmallows billboard.[2]
  • According to Michael Gross, at one point a Stay Puft Marshmallows spot was considered for either the ending or beginning of the Ghostbusters commercial. A cartoon Stay Puft Marshmallow Man would be dancing around like the Pillsbury Doughboy. It was deemed overkill and discarded.[3]
  • On the test prop:[4]
    • The "Stays Puft, Even When Toasted" slogan was on the front label.
    • The expiration date printed on the marshmallow bag was "February 12, 1984".
    • The dimensions of the prop is 30.5 cm x 16.75 cm x 5.25 cm (12" x 6 1/2" x 2").
    • The back of prop indicates the prop was originally a product was made by real life company Kidd & Company in Ligonier, Indiana, the self-styled marshmallow capital of the world.

Ghostbusters: Afterlife Trivia

  • Location manager Bruce Brownstein teased a close up photo of a package of Stay Puft Marshmallows on September 28, 2019.[5]
  • The Stay Puft Marshmallows bags used are loosely based on the the blue and white or red and white types sold by Campfire in 2021.
  • A 10 ounce bag of Stay Puft Marshmallows at Summerville's Walmart cost $1.20.
  • After leaving the sheriff's department, Ecto-1 turns and passes by a Stay Marshmallows mural on the side of a building.
    • This was filmed on Railway Street in Crossfield. The mural was on the side of A&B Liquor Store building across the street at 1202 Railway (Railway St. and Nanton Avenue).
    • The shot of Ecto-1 turning past the Stay Puft Marshmallows sign was a recreation of the shot of Ecto-1 leaving the Firehouse after the Ghostbusters got their first call, seen in Chapter 11: "We Got One!"[6]
    • The mural was actually a 20 foot concrete vinyl applied to the brick building using heat guns.[7]

Ghostbusters: The Video Game Trivia

IDW Comics Trivia

Ghostbusters: Sanctum of Slime Trivia

Real World Trivia

Also See

Appearances

Primary Canon Appearances

Secondary Canon Appearances

Tertiary Canon Appearances

References

  1. Shay, Don (November 1985). Making Ghostbusters, p. 138 annotation. New York Zoetrope, New York NY USA, ISBN 0918432685. Paragraph reads: "A large billboard -- rendered in matte painting form by Matthew Yuricich -- appears on one of the buildings adjacent to the firehall. Featured on it is a representation of the Stay-Puft marshmallow man and the words "Stay-Puft Marshmallows -- Stays Puft, Even When Toasted" -- an advertising slogan lifted from Dan Aykroyd's original script."
  2. Shay, Don (November 1985). Making Ghostbusters, p. 142 annotation. New York Zoetrope, New York NY USA, ISBN 0918432685. Paragraph reads: "An expansive lower Manhattan street setting, rendered in matte painting form by Matthew Yuricich. When photographed, the firehall would be inserted into the undetailed center section as a live-action element. On a neighboring building is a billboard advertisement for Stay-Puft marshmallows."
  3. Shay, Don (November 1985). Making Ghostbusters, p. 49 annotation. New York Zoetrope, New York NY USA, ISBN 0918432685. Michael Gross recounts: "In fact, at one point, we considered either ending or beginning the Ghostbusters commercial with a Stay-Puft spot -- complete with a little stop-motion countertop like the Pillsbury doughboy. We discarded that idea, though, as being a bit of overkill."
  4. Prop Store "Lot #299 - GHOSTBUSTERS (1984) - Stay-Puft Marshmallow Bag" retrieved 10/17/19 Description reads: "A Stay-Puft Marshmallow bag from Ivan Reitman's supernatural comedy Ghostbusters. Dana Barrett (Sigourney Weaver) brought home a bag of Stay-Puft Marshmallows and set them on her kitchen counter shortly before her first encounter with Zuul the Gatekeeper of Gozer. This plastic bag features a white Stay-Puft label adhered over the bag's real front label. The label depicts a cartoon rendering of the Stay-Puft Marshmallow Man and the slogan "STAYS PUFT EVEN WHEN TOASTED", which did not appear on the bag seen on screen, but did appear on a Stay-Puft billboard later in the film. The expiration date printed on the marshmallow bag is "February 12, 1984". The bag exhibits signs of wear and aging, including small tears and crinkling to the plastic, fading and glue residue to the front labels, and discolouration and stiffening to the actual marshmallows. Dimensions: 30.5 cm x 16.75 cm x 5.25 cm (12" x 6 1/2" x 2")."
  5. Bruce Brownstein instagram 9/28/19
  6. IGN YouTube "Ghostbusters: Afterlife - Exclusive Trailer Breakdown with Director Jason Reitman" 09:49-9:59 7/26/2021 Jason Reitman says: "This shot is also the tail end of a recreation of a shot from '84 of Ecto-1 flying out of the Firehouse. You know, there's that great 180 it does that they had to undercrank you know in a Chaplan-esque way back in '84 and we wanted to get the car going so fast that it cooked on its own."
  7. Tested YouTube "Adam Savage Visits Ghostbusters: Afterlife's Art Department!" 1:42-1:52 2/1/2022 Marie Massolin says: "Yes, it's about 20 feet so it's quite large. We did something fun where we actually color match the brick. We got a pantone for it and then and then this whole thing's actually printed. So we printed it on vinyl and then it's called a concrete vinyl and they bring heat guns and it sticks to every groove and nick and cranny of the brick so it looks like it's been painted on there but we actually just rolled it on one day, put some heat guns to it, and brick painting."
  8. Rennie Handrahan; After Panic in Times Square, Firehouse 2nd Floor Answering Machine Message 5 of 13 (2009). Ghostbusters: The Video Game (Realistic Versions) - Firehouse (2009) (PC/PS3/Xbox 360). Terminal Reality. Rennie Handrahan says: "Rennie Handrahan with Comm Core Corp. Stay Puft Marshmallows are one of the many high quality products we make here at Comm Core. Frankly, we're outraged. You may have fooled the city with your little puppet show but not us! This company has worked over 75 years to cultivate the family friendly image of Mr. Stay Puft. He was modeled after somebody's uncle for crying out loud! And it wasn't all so you could go to war with him in downtown Manhattan! This is defamation of character on the grandest scale! You'll be hearing from us Ghostbusters! Have a sunny, funny Comm Core Corp day."
  9. Narrator (2016). Insight Editions- "Tobin's Spirit Guide" (2016) (Book p.90). Paragraph reads: "Dr. Venkman recommended we clear our minds and not give an answer, but, as a god, Gozer was able to look into our minds anyway and pull from them the strongest image---in this case, Dr. Stantz's childhood memory of roasting Stay Puft marshmallows at Camp Waconda."


Gallery

Primary Canon Images

Secondary Canon Images

Tertiary Canon Images

Behind the Scenes Images

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